Sunday, August 9, 2015

How to Create Your Company Website

A website for your company legitimizes your company and its services and makes it easier for clients to find you.  Depending on your type of business, you company can expand its cliental and range of services through a stable online presence.  These days website hosting services are affordable and easy to use.  There is no need to go out and hire an expensive IT service or person to build your website.  You can do it yourself by following these steps:

  • Find a hosting service for your website. Hosting services usually charge per month for your first website, which would be your main domain.  JustHost offers this at around $9/month.  By purchasing such a service, you can have additional websites hosted from your own server for around $15/year for each new domain.  Having your own hosting server is convenient if you have multiple businesses or associations that need independent websites.   Other companies such as bluehost and iPage offer such services starting at $4/month.  In choosing a hosting service, you want to make sure that the service has few down times and offers you unlimited domain options so that you never outgrow your service as you expand your business. Read the reviews of hosting services to get an idea of how often their sites goes down.  Every time your website and email goes down, you lose business.  As a result, you don't want to go with just the cheapest service but you want to pick the one that current clients claim has few down times and a quick responses to support help. 
  • Use oneclick installs.  Installing a template for your site is easy with oneclick installs. They save both time and money.   Most hosting sites offer oneclick installs for free for your new website,  so that you just press a button and Wordpress (for example) can be installed on your site.  This service gives you a template to work with and prompts on where and how to put content on your site. Most first time website creators find Wordpress themes easier to work with than other themes such as Joomla.  All hosting services have support services that will walk your through any aspects of creating your site.  Don't be afraid to just call them and have them walk you through.  Once you get the hang of posting your own content, you can do so at any time and make changes at any time.  No more waiting on someone to help you. 
  • Relevant Content.  Post content that is relevant to your business such as your services, testimonials from satisfied clients, and samples of your work.  Organize your site so that it is easy for clients to find the information they might be looking for such as how to contact you, hours, locations, and services with clear headings for each section. Clarity and clear headings on your site is a must for making sure potential clients aren't hunting for the information and leaving your site frustrated and confused.
  • Website Emails.  The use of company emails with your new domain name rather than using free emails such as gmail and yahoo signals to potential clients that you are an established business here to stay and not a fly-by-night.  Your hosting server should provide you company emails to go along with your new site.  Use them. 
  • Domain Renewal.  Renew your domain each year.  Don't make the mistake of forgetting to renew your site and lose the domain to someone else. Once you have established your online presence, you need to hang onto it.  Having a stable website address for your business indicates that you are a stable company and makes it easier for clients to find you year after year. Locations and phone numbers can change.  Your online presence should be stable. 
Small businesses need to hang onto their capital.  They can't afraid to waste money paying for services they can do for themselves. Don't be afraid to try your hand at creating your own website. There are plenty of tools and services to walk you through each step of the process.  Basic websites are easy and quick to create.  

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